When Personalization Becomes Persuasion: Disclosure, Autonomy, and Conversion in Generative-AI Advertising
Generative AI enables advertisers to customize content on a per-person basis with minimal additional expense. The ability to make things seem more relevant can also diminish the persuasive message and reduce consumer choice. This study investigates the influence of personalization intensity and disclosure of AI generated content on the perceived relevance, manipulation, autonomy, trust, and conversion intention. A simulation-based 2 × 2 online experiment was designed using 1,248 synthetic respon
